Gift of Impact
In 2023, Brick Visual reimagined its holiday tradition by donating to the Hungarian Red Cross instead of offering conventional corporate gifts.
I directed the entire creative journey, shaping the concept, storyboard, design, and animation to create a video that captures the essence of this initiative. Through close collaboration with the communication team, we aimed to create a piece that not only reflects the company’s commitment but also conveys our shared intention to make a meaningful, positive impact on the community.
Role
Art Direction / 2D Animation / Illustration / Editing
Softver
After Effects, Illustrator
Credit
Motion Design & Direction: Lilla Hajnal
Communication Manager: Evelin Pál
Illustration: Lilla Hajnal, Sándor Horváth
Music: Gergely Kis
Awards
Behance Motion Badge
Each stage of the process - from early sketches to the final animation - was guided by the intent to create something meaningful, visually cohesive, and consistent with the vision behind the campaign.
The animation aims to illustrate one little coin replacing the conventional greeting card, and by this small gesture potentially making a world of difference for those in dire need.
