Launch video for Good Tape's Model Context Protocol (MCP) integration, which connects Good Tape with AI assistants such as ChatGPT, Claude and Mistral.

The challenge was to turn a highly technical feature into a clear, engaging story. I led the project end to end: concept, storyboard and visual direction, through design and animation to final delivery. It ran as a short brand sprint with fast feedback rounds, and the 40-second launch video, along with versions in multiple formats, came together in 5 days of hands-on production.