Brick Academy Rebrand
Brick Academy, the educational branch of Brick Visual, offers practice-driven courses for both aspiring and experienced visualizers.
In 2025 the academy launched a renewed brand identity. I led the visual concept and the motion system, defining how the new brand language translates into moving image. Through color, form, motion and abstract spatial compositions, the work establishes a cohesive visual language for the academy.
The project was delivered as a brand film introducing the new identity, along with a series of 3D animations exploring the brand's core visual elements. The brand film reached 15,000+ views, and the project was featured on Behance.
When approaching the company’s rebranding, it was important for us to develop a concept that clearly defines and communicates the Academy’s core activities. We moved away from the old triangle logo and embraced a more three-dimensional direction, reflecting the fact that participants in the training program learn 3D fundamentals, video production techniques, and matte painting skills.
Our aim was to seamlessly blend these elements into a fluent motion, starting with the evolution of the logotype, and then showcasing the renewed color palette, typography, and a snippet from the website.
The vibrant color combinations symbolize the wide range of courses offered by the Academy, with each palette reflecting its own focus and creative atmosphere. Distinct hues, materials, and textures help strengthen the identity of each program, making them instantly recognizable.
By combining the above elements from the refreshed color palette and typography to motion design, live-action footage, animated graphics, and music, we shaped a cohesive short film that announces the rebranding and introduces the Academy’s new, vibrant identity. This unified composition aims to present a fresh facade that reflects both our creative spirit and forward-looking vision.
As part of the rebranding, a selection of high-quality merchandise was also created, pieces that aim to capture the spirit and sense of professional class that the Academy stands for.
