Brick Academy Rebrand
Brick Visual's Brick Academy underwent a brand renewal in 2025, along with its branding video that highlights the concept and creative process behind the transformation. The short film uses the language of color, form, motion, and 3D animation to elegantly express the essence of the renewal.
The educational branch of Brick Visual offers high-level, practice-driven courses are tailored for both aspiring and experienced visualizers.
Client
Brick Academy
Role
Creative Direction
2D and 3D Animation
Editing
Softver
After Effects
Cinema 4D
Credit
Studio: Brick Visual
Motion Design & Direction: Lilla Hajnal
Visual Identity: Studio Stoki
3D Animation: Lilla Hajnal, Zsombor Lukács
Producer: István Lovák
When approaching the company’s rebranding, it was important for us to develop a concept that clearly defines and communicates the Academy’s core activities. We moved away from the old triangle logo and embraced a more three-dimensional direction, reflecting the fact that participants in the training program learn 3D fundamentals, video production techniques, and matte painting skills.
Our aim was to seamlessly blend these elements into a fluent motion - starting with the evolution of the logotype, and then showcasing the renewed color palette, typography, and a snippet from the website.
The vibrant color combinations symbolize the wide range of courses offered by the Academy, with each palette reflecting its own focus and creative atmosphere. Distinct hues, materials, and textures help strengthen the identity of each program, making them instantly recognizable.
By combining the above elements - from the refreshed color palette and typography to motion design, live-action footage, animated graphics, and music - we shaped a cohesive short film that announces the rebranding and introduces the Academy’s new, vibrant identity. This unified composition aims to present a fresh facade that reflects both our creative spirit and forward-looking vision.
As part of the rebranding, a selection of high-quality merchandise was also created - pieces that aim to capture the spirit and sense of professional class that the Academy stands for.
