Pulze is a set of user-friendly, customizable, and powerful pipeline tools that streamline 3D visualization workflows. I played a key role in creating the branding video, leading the animation development to capture the playfulness and clarity behind the Pulze ecosystem. Working closely with 3D artists and coders, we showcased the tools’ core features while conveying the brand’s essence.

 To highlight the seamless experience Pulze offers, I combined clear messaging with abstract visuals, centered around a guiding hero element - a ball - that leads viewers through the fundamental stages of rendering and filmmaking. This ball not only structures the narrative but also embodies the playful, elastic character of the entire Pulze family.